Retail and Trade Merchandising

The brief: create solo stove ‘shrines’.

In January of 2023, Solo Stove’s Brand team led a mission with select retail partners to upgrade our displays. The goal was to create engaging and informative shop-in-shop experiences as beautiful as the products themselves. We leveraged amazing partners Ceremony on design and Black Mouth for fabrication.

The Results?

• Awarded Best of Show at Ace Hardware Convention 2023

• Public Lands saw 200% increase in sell-through rate

• Lew to new business in Dick’s Sporting Goods, Target, Tractor Supply Co. and many more

Trade show booth

Blending the unrefined, natural elements of a great adventure with the pleasing structure of a great backyard pergola, the new trade show booth created an inviting meeting place to communicate the Solo Stove brand.

Public Lands // Cranberry Shop-in-shop

I led the brand team in the successful creation of our very first designed retail display. This proof of concept was incredibly successful, resulting in its adoption at four additional public lands locations and introduction to the larger opportunity, 700+ Dick’s Sporting Goods stores.