Macy’s Thanksgiving Day Parade
a bit of adventure on 34st street…
The historic Macy’s Thanksgiving Day Parade is largest entertainment broadcast of the year with over 28.5 million viewers. Solo Stove’s unique float celebrates the outdoor brand story. 2 minutes of dedicated screen-time resulted in a 200% YOY site traffic increase, decreased CAC, 18,000 new emails collected; all culminating the day before the biggest day of the year.
From concept to construction, we partnered closely with the Macy’s team and internal stakeholders to create a truly unique float experience. This is the first float to ever incorporate the tow truck into the story of the scene. Two product moment integrations and a large logo meant Solo Stove couldn’t be missed.
We hand-selected Drew Holcomb and the Neighbors to perform their song “Find Your People” as the float’s debut musical act.
A national partnership isn’t complete without a mass-market media campaign to move those now aware of Solo Stove into a consideration and purchase mindset. We partnered with the Zambezi agency to extend the seasonal moment by kicking off a holiday campaign called Solo Together.